Nothing quite rocks a football supporter like the persistent rumour of a star player moving on.
And as a long-suffering Blackburn Rovers fan, I’ve seen this so many times before.
The year after we won the league (I was only ten and very impressionable), my idol at the time Alan Shearer signed a brand new contract and pledged his future to the club.
Only to then have his head turned by his hometown team Newcastle and head off for £15 million, robbing Rovers of his guaranteed 30 goal a season hauls and setting the wheels in motion for relegation a few years later.
Or in 2003, having helped secure us promotion and then two successive seasons of European football, dynamic academy winger turned star Damien Duff was suddenly linked with Chelsea, all newly flush with cash from Roman Abramovich and off he went for £17 million.
Not to worry, Mark Hughes snapped up David Bentley and Roque Santa Cruz for pittance, turned them into superstars and they disappeared to Spurs and Manchester City. (Not that it turned out too well for them it must be said.)
But Jordan Rhodes off to further his career with Hull City? Do me a favour.
Sure, they can offer Premier League football at the moment and have done extremely well to get into Europe but, with respect, are they really a bigger deal than Rovers?
If our best players keep going to the Premier League’s lesser lights, the likes of Hull, Stoke (Steven Nzonzi) and Norwich (Martin Olsson last year) then we really have fallen a long way from grace.
And that’s probably the hardest pill of all to swallow.